Blog Yongnuo (yongnuo.fr) is a French blog discussing about photography equipment from the Chinese brand Yongnuo.
The website was creating with WordPress, using the theme GeneratePress. A child theme has been created allowing me to modify and customize the website to my needs.
I worked on the content after defining a keyword strategy. I used SEMrush to help me understand the niche and the competition. this gave me a lot of insights and answers about what users where searching for. Then I wrote articles about the top queries.
I added monetization with Google AdSense and Amazon Affiliate links. Each article have a link pointing to the product on Amazon.
I also promoted the blog with Facebook Business. A Facebook page was created with the goal of growing a community and driving traffic to the website.
Facebook Ads has also been used from time to time in the past. This allowed me to A/B test ad contents and ad designs in order to reduce the CPC and CPM.
The website get an average of 5000 visits per month.
Since January 2016