Landing pages are used in many ways, one of them being as a destination page for your advertising campaigns.
Depending on the stage of your marketing funnel, you don’t want to redirect visitors who clicked on your ads, directly to the home page of your website. You need a special page (called a landing page) specifically designed for the user to perform an action (i.e. give you their email address, fill out a form, download a PDF guide, etc.).
Your landing page must:
– Be super fast
– Be optimized for conversion
– Have a clear goal / call to action( CTA)
– Have a tracking pixel for analytics and retargeting
– Provide value to your user
Below is an example of landing page I built for CBR Digital. The goal was to gather email addresses of people who might be interested in a special offer for a new website.
As you can see on the screenshot below, the page speed and overall performances are really good.
We manage to get a page that load under 1.5s (sometimes 1.2s).
Speed is super important when it comes to conversion. I was able to increase my Facebook Ads “click / landing page view” ratio just by optimising the landing page loading time from 2.5s to 1.5s.